The GWF Foodservice mark was recently given a refresh by Miss Kish. We had an invaluable meeting with the Sydney team – learning about the Foodservice Department, their priorities and messages – and their future positioning. The research phase was extensive, we assessed all competition and all companies with similar attributes of sub-branding. The new mark is a standout identity for the Foodservice Department and works successfully alongside the other George Weston Foods sub-brands; Don, KR Castlemaine, Tip Top, Jasol and more. To support the marketing team as they move forward, we also created a simple, user friendly style guide with do’s and don’ts that protect their mark as they progress and transform.
