Being a vegetarian for most of my life – this is a true testament to my design skills – and of course, to Tony’s marketing skills. Working with Top Cut’s original branding style and updating the style guides, internal logos and all promotional collateral, has been challenging and a barrel of laughs as I learn the most I ever have about bacon.
Having the opportunity to guide the photography and the design – meant introducing more clarity, less “meaty” imagery and using typography to its fuller potential.
